Formal issues are really the only things that concern me. Hierarchy needs to be more focused through perhaps the use of a grid system and varying type. The weight of each bit of information is very light and spread out with too much leading, each at differing lengths. Calling out just the numbers may not be the best way to approach this either. When read quickly highlighting "10am-3pm" as opposed to "10 3" would be an improvement. Although with the lack of grid and sporadic type arrangement i can see a reference to it sort of maybe wanting to exist within the space, organically, or perhaps growing with the plant if appropriated more effectively. Right now the type and image are very separate, perhaps all the information appears on the tags like in the bottom. or maybe some the info exists below the ground with worms crawling around and rocks also etc. OR maybe it's a on a roadside billboard off in the distance. and then tie the differing elements together. ie white billboard / white plant tags, etc.
Concerning the issue of the white border, which will not be removed during production, perhaps add a gradient on the edge all the way to white, referencing the sunset. Or just simply make the edge less harsh, work within the parameters that you been placed by the client.
The brochure does a much better job of feeding me the information in smaller easier to digest doses, although the headers read all the way across left to right as one block of text.
I enjoy the tickets, however a small suggestion would be to double side the texture on the back so it is not stark white. and maybe make the color a bit closer to that of the posters and brochure, right now it is much darker.
Overall the system of the three pieces work well together. In short, refine hierarchy, type, integration of type and image, and allow the information to exist within the space.
1 comment:
Formal issues are really the only things that concern me. Hierarchy needs to be more focused through perhaps the use of a grid system and varying type. The weight of each bit of information is very light and spread out with too much leading, each at differing lengths. Calling out just the numbers may not be the best way to approach this either. When read quickly highlighting "10am-3pm" as opposed to "10 3" would be an improvement. Although with the lack of grid and sporadic type arrangement i can see a reference to it sort of maybe wanting to exist within the space, organically, or perhaps growing with the plant if appropriated more effectively. Right now the type and image are very separate, perhaps all the information appears on the tags like in the bottom. or maybe some the info exists below the ground with worms crawling around and rocks also etc. OR maybe it's a on a roadside billboard off in the distance. and then tie the differing elements together. ie white billboard / white plant tags, etc.
Concerning the issue of the white border, which will not be removed during production, perhaps add a gradient on the edge all the way to white, referencing the sunset. Or just simply make the edge less harsh, work within the parameters that you been placed by the client.
The brochure does a much better job of feeding me the information in smaller easier to digest doses, although the headers read all the way across left to right as one block of text.
I enjoy the tickets, however a small suggestion would be to double side the texture on the back so it is not stark white. and maybe make the color a bit closer to that of the posters and brochure, right now it is much darker.
Overall the system of the three pieces work well together. In short, refine hierarchy, type, integration of type and image, and allow the information to exist within the space.
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